Rock out with Motel 6

Client
4A’s MAIP

Year
2023

Characters created for a pitch deck for the Motel 6 2023 Music Moment Campaign Challenge, where Motel 6 would partner with Barkley music festivals and it was up to several creative teams to come up with marketing campaigns. This included audience research, budgeting, strategy analysis, and pitching.

This project was completed in collaboration with Luckett Vanguard, Ana Carolina Mitchell, Morgan Phillips, Maya Whitaker, Rui Sun, and Daniella Marshall.

The OHG CraftLab

Client
Omnicom Health Group CraftLab

Year
2023

I had the honor of being a member of the first cohort of the OHG CraftLab Student Workers during my senior year of college, where I had the privilege to design the logo, branding, and style guide. As an independent creative agency of student workers, we worked on creative projects for clients with professional workflows.

The upstander checklist: mental health campaign

Client
The Tyler Clementi Foundation

Year
2024

The Tyler Clementi Foundation was a client for which the CraftLab produced a social media campaign for mental health advocacy. Pictured here are mockups created for a pitch deck which would later see publication. This design was intended to be a carousel post on Instagram, Facebook, and LinkedIn.